Trump, Survivalism & the Politics of Preparedness in America.
In a country grappling with polarized politics and systemic uncertainty, the intersection of survivalism and political identity is becoming increasingly clear. One name, above all, continues to shape that intersection: Donald J. Trump.
Since his first campaign in 2015, Trump has not only shifted the tone of American politics — he’s also become a powerful symbol within a growing civilian preparedness movement that blends patriotism, distrust of institutions, and a renewed focus on self-reliance.
What was once considered a fringe lifestyle is now more mainstream than ever. And for millions of Americans, especially within the conservative and libertarian base, prepping isn’t just about food and gear — it’s about freedom, sovereignty, and survival in a post-truth era.
A New Kind of Cultural Signal
The rise of Trumpism coincided with a national rise in survivalism. From 2016 to 2024, online searches for terms like "prepper gear," "off-grid living," and "emergency food kits" increased by over 190%, according to Google Trends. Sales of long-term food storage units, alternative energy systems, and firearms also saw double-digit growth each election year.
Companies like My Patriot Supply and ReadyWise — both of which subtly market to a conservative demographic — experienced record profits during the 2020 and 2024 cycles. Their advertisements often reflect political undertones: American flags, Second Amendment imagery, and subtle warnings about “what’s coming next.”
"Preparedness became a cultural badge during the Trump years," says Dr. Lydia Franklin, a political anthropologist at NYU. "It signaled loyalty not just to a person, but to an idea: that you can’t count on the system to save you."
Identity Politics Meets Self-Reliance
The survivalist resurgence aligns with a deep erosion of trust in federal institutions. According to a 2024 Pew Research poll, 68% of registered Republicans believe the federal government would fail to protect their families in a national crisis.
For many, preparedness is no longer a hobby — it’s a form of political resistance.
Prepper influencers on platforms like Rumble, X (formerly Twitter), and Telegram now weave political commentary into their tactical content. Guides on food preservation are paired with warnings about "weaponized inflation," while reviews of water filters are accompanied by critiques of the IRS or DOJ.
"They’re not just selling gear," says Franklin. "They’re selling a worldview — one where personal sovereignty is the only dependable force."
The MAGA-Prepper Crossroads
There’s a strong overlap between MAGA loyalists and the prepper movement. Both express:
Distrust of federal agencies and mainstream media
Desire for autonomy and border security
Pride in American self-sufficiency and traditional values
This alignment has birthed a new type of consumer: the “freedom-prepper.”
They aren’t digging bunkers in the woods — they’re installing solar panels, buying freeze-dried food, downloading contingency manuals, and educating their children at home. Their version of prepping is orderly, lawful, and proudly American.
Not Just Right-Wing
Though often associated with the right, the preparedness movement is growing on all sides. Liberal and independent preppers are also active — particularly in urban areas concerned about grid collapse, climate risk, and food insecurity.
"Preparedness isn’t red or blue," says prepper podcast host Jordan Fields. "But let’s be real — Trump’s message made it personal for a lot of people. It pushed folks to act."
The Role of Trump’s Rhetoric
Trump’s speeches, especially during crises, often emphasize “taking control,” “draining the swamp,” and “protecting the homeland.” This language resonates with a prepper mindset that already believes systems are broken.
And whether intentionally or not, Trump's leadership reinforced the idea that the best defense is local, personal, and private.
Final Thoughts
In 2025, survivalism is no longer a niche hobby — it’s a cultural identity. While not all preppers support Trump, and not all Trump supporters prep, the Venn diagram is significant.
Trump didn’t invent American distrust. But in many ways, he branded it.
And for those preparing for the next great disruption — whether economic, political, or environmental — the message is clear: trust yourself, build your own systems, and don’t wait for Washington to save you.
Sources:
Pew Research Center – Federal Trust & Political Identity, 2024
Google Trends 2016–2024 – Preparedness Terms
Interviews with Dr. Lydia Franklin (NYU), Jordan Fields (Prepping America podcast)
My Patriot Supply Sales Reports, 2020–2024
Political Anthropology Journal, Q4 2024
